Faculty

Hari Kumar T.S. Iyer

Associate Professor

Academic and Professional Qualification

  • Ph.D., Savitribai Phule Pune University. Major: Marketing Management
  • MMM, JBIMS, University of Mumbai, 1998. Major: Marketing
  • B.Sc., University College, University of Kerala, 1985. Major: Physics, Chemistry & Mathematics

Email:  harikumar.iyer@sbm.nmims.edu

Teaching Experience- 6 years

Teaching and Pedagogical Innovations

Industry caselets and situations, concept oriented articles

TEACHING/COURSE TAUGHT

  • Marketing Management in Pharma
  • Launching a new division in Pharma
  • Pricing Strategy in Pharma Industry
  • Launching a new product in Pharma
  • Strategic Brand Management in Pharma
  • CRM in Pharma
  • Principles and Practices of Sales Management

Industry/ Consulting Experience - 26 years

  • General Manager, Concept Pharmaceuticals Limited. (June 2005 - September 2010)
  • Marketing Head, US Vitamins Limited. (May 2004 - March 2005)
  • General Manager, Alembic Limited. (April 2003 - March 2004)
  • Deputy General Manager, Cadila Healthcare Limited. (June 2002 - March 2003)
  • SBU Head, Unichem Laboratories Limited. (1999 - 2002)
  • Corporate Planning & Business Development Manager (Executive Assistant to CMD), Unichem Laboratories Limited. (1995 - 1998)
  • Marketing Manager, Unichem Laboratories Limited. (1993 - 1995)
  • Regional Manager, Unichem Laboratories Limited. (1991 - 1993)
  • Training Manager, Unichem Laboratories Limited. (April 1989 - September 1991)
  • Front line selling experience with Pfizer Ltd., Glaxo Ltd., Oberoi Hotels, Eureka Forbes, Titan Watches and Food specialties Ltd.

Service to the University

Service to the School

  • Secretary, Faculty Council (June 2011 - Present)

Ph.D. Topic

  • A study of the impact of retail practices followed in prescription based Pharmaceutical Market on Brand Prescription leakages with special reference to western suburbs of Mumbai city.

Research Interest

  • Brand Management, Strategy development and execution, Sales management and startup businesses.
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